Ajud

São Paulo | Brazil

POSITIONING, BRAND DESIGN AND VISUAL IDENTITY

Intelligent Security

Context

The success of Alexandre's book (which had his infographics and tables also done here) served as an inspiration for him to take one more big step: the creation of a security consultancy firm that is based on intelligence instead of force, traditionally associated with this kind of service. He wanted to talk about trust, the subtle ability to anticipate scenarios and then make security a requirement of strategy. And he wanted to do all this originally, similar to his way of managing the business and seeing the world. The inspiration for the brand came from a very unusual place, as well as the proposal we were building. It came from Hoopoe, the national bird of Israel, where Ale's origins also come from, as well as much of the intelligence that is known today in the area of security around the world.

The success of Alexandre's book (who had his infographics and tables also done here) served as inspiration for him to take one more big step: the creation of a security consultancy that is based on intelligence instead of force, traditionally associated with this kind of service. He wanted to talk about trust, the subtle ability to anticipate scenarios and then make security a requirement of strategy. And he wanted to do all this in an original way, similar to his way of managing the business and seeing the world. The inspiration for the brand came from a very unusual place, as well as the proposal we were building. It came from Hoopoe, the national bird of Israel, where Ale's origins also come from, as well as much of the intelligence that is known today in the area of security around the world.

Although small, this bird has an ingenious defense strategy, it is intelligent, often flies at low altitude, close to the ground, scanning the region. It walks errantly, constantly changing direction, taking care of everything. It's subtle. And its unusual characteristics have been the object of countless passages throughout history, from the Koran to Greek legends.

Although small, this bird has an ingenious defense strategy, it is intelligent, often flies at low altitude, close to the ground, scanning the region. It walks errantly, constantly changing direction, taking care of everything. It's subtle. And his unusual characteristics have been the object of countless passages throughout history, from the Koran to Greek legends.

Results

And that is how he served as inspiration for this brand, which takes Alexander Judy's name and speaks of intelligence that makes force unnecessary. In a classy, strong and at the same time super original way for the category.

And that is how he served as inspiration for this brand, which takes Alexander Judy's name and speaks of intelligence that makes force unnecessary. In a classy, strong and at the same time super original way for the category.

Other projects