Alma pelo Mundo

Koh Samui | Thailand

POSITIONING AND BRAND REDESIGN

To explore

Context

At the top of her career, Luana decided to leave everything behind to start fresh as a learner, traveling the world with Marcelo. From this adventure, "Alma pelo Mundo" was born, a brand that invited people to allow themselves to explore. After closing a cycle of many learnings and stories to tell, it was time to start a new phase, making a transition between the world explorer and the one who placed herself at the service for others. She wants to help people who wanted to start a journey within.


At the top of her career, Luana decided to leave everything behind to start fresh as a learner, traveling the world with Marcelo. From this adventure, “Alma pelo Mundo” was born, a brand that invited people to explore, to allow themselves. After closing a cycle of many learnings and stories to tell, it was time to start a new phase, making a transition between the world explorer and the one who placed herself at the service for others. She wants to help people who wanted to start a journey within.

With a new offer, we started looking at the values of this brand in transformation: exploration, lightness, humility, and transience. To represent all this, nothing better than the most humble of flowers: the dandelion. It is born in the field, it is free, ethereal, it flies around without knowing where it will plant its new flowers. And despite being so simple, always captivates us, reminding us of how it was to be a child.

With a new offer, we started looking at the values of this brand in transformation: exploration, lightness, humility, and transience. To represent all this, nothing better than the most humble of flowers: the dandelion. It is born in the field, it is free, ethereal, it flies around without knowing where it will plant its new flowers. And despite being so simple always captivates us, reminding us of how was to be a child.

Results

And it was so, with so many meanings that are intertwined with Lu's story (and with wishes that she sent into the wind some time ago) that the new brand of "Alma pelo Mundo" was born.

And it was so, with so many meanings that are intertwined with Lu's story (and with wishes that she sends into the wind some time ago) that the new brand of “Alma pelo Mundo” was born.

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