Brasuzy

Utrecht | The Netherlands

COMMUNICATION PLANNING, VISUAL IDENTITY E-COMMERCE AND PACKAGING DEVELOPMENT

Pass on happiness

Context

Brasuzy is a Dutch brand full of Brazilianess. It speaks of luck and positivity, not only the one we want for ourselves, but especially the one we generously wish for others. The star of its portfolio are the Senhor do Bonfim bands, a Brazilian product, which combined with handcrafted items produced in Holland takes a bit of the solar atmosphere into the coldness of Europe. Adding value to the product sold individually was the main goal of the project. Each ribbon had to tell the exotic legend of the Lord of Bonfim, and more than that, to be associated with it the desires for positivity related to its different colors. There was also the challenge of exhibiting the product at the point of sale in a differentiated way, collecting shelf space among dozens of other gift options.

Brasuzy is a Dutch brand full of brasility. It speaks of luck and positivity, not only the one we want for ourselves, but especially the one we generously wish for others
. The star of its portfolio are the Senhor do Bonfim tapes, a Brazilian product, which combined with handcrafted items produced in Holland takes a bit of the solar atmosphere into the cold of Europe. Adding value to the product sold individually was the main goal of the project. Each ribbon had to tell the exotic legend of the Lord of Bonfim, and more than that, to be associated with it the desires for positivity related to its different colors. There was also the challenge of exhibiting the product at the point of sale in a differentiated way, collecting shelf space among dozens of other gift options.

The communication study clarified the brand personality, its values, and its positioning. The theme "Color Wishes", which associates each color to a set of desires, was the chosen one for unfolding the entire visual identity, and with it, dozens of brand activations could be created. The brand e-commerce was prioritized and thus received a completely new identity, with all its pages redone in two languages. The second phase tried to add to the product a packaging that could at the same time present the color symbolism, increase the added value of the product and take its exposure at the point of sale and its presentation as a gift to another level. For this purpose 13 cards were developed, one for each wish.

The communication study clarified the brand personality, its values, and its positioning. The theme "Color Wishes", which associates each of the colors to a set of desires, was the chosen one for unfolding the entire visual identity, and with it, dozens of brand activations could be created. The brand e-commerce was prioritized and thus received a completely new identity, with all its pages redone in two languages. The second phase tried to add to the product a packaging that could at the same time present the color symbolism, increase the added value of the product and take its exposure at the point of sale and its presentation as a gift to another level. For this purpose 13 cards were developed, one for each wish.

Results

The brand's communication adhered to its vibrant, colorful, and spontaneous spirit. All the touchpoints now engage the consumers with the fantastic storytelling that adds value to the products. The cards, treasured by the Dutch as a loving gift option, have transformed the ribbons once sold alone into attractive gift options. The product had its price repositioned and its sale presentation improved with a simple and economical solution, whose unique style distinguishes it from all the other alternatives, being also suitable to send by mail for sales through the new e-commerce platform.

The brand's communication adhered to its vibrant, colorful, and spontaneous spirit. All touchpoints now engage the consumer with the fantastic storytelling that adds value to the products. The cards, treasured by the Dutch as a loving gift option, have transformed the ribbons once sold alone into attractive gift options. The product had its price repositioned and its sale presentation improved with a simple and economical solution, whose unique style distinguishes it from all the other alternatives, being also suitable for sending by mail for sales through the new e-commerce platform.

Project in collaboration with Gabriel Nunes for website development and Amanda Pietra for design.

Project in collaboration with Gabriel Nunes for website development and Amanda Pietra for design.

Other projects