Falhei & Disse

São Paulo | Brazil

BRAND DESIGN AND DIGITAL COMMUNICATION

License to Fail

Context

A pair of psychoanalysts wanted to create a space free of prejudice and stereotypes to allow a deeper and freer look at the world. They decided to do so through the analysis and discussion of works of fiction, and from this idea "I failed and said" was born. At each session, the group watches a film and together they build psychoanalytical reflections, with the careful guidance of the duo Fernanda Volpi and Claudia Barroso. The rule is to be able to fail freely (which is actually applauded here). No judgments. It worked so well that the sessions multiplied, with waiting lists.

A pair of psychoanalysts wanted to create a space free of prejudice and stereotypes to allow a deeper and more free look at the world. They decided to do so through the analysis and discussion of works of fiction, and from this idea “Falhei e Disse” was born. At each session, the group watches a film and together they build psychoanalytical reflections, with the careful guidance of the duo Fernanda Volpi and Claudia Barroso. The rule is to be able to fail freely (which is actually applauded here). No judgments. It worked so well that the sessions multiplied, with waiting lists.

The brand creation took into account the free spirit of the initiative, in a welcoming, plural, and fun way. Each campaign receives its own color palette, playing with the "failing" possibilities that the project proposes.


The brand creation took into account the free spirit of the initiative, in a welcoming, plural, and fun way. Each campaign receives its own color palette, playing with the "failing" possibilities that the project proposes.

Results

The result is colorful and careful campaigns, with many pieces created in a personalized way, which participants will receive through WhatsApp and social media.

The result is colorful and careful campaigns, with many pieces created in a personalized way, which participants will receive through WhatsApp and social media.

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