International Writers Collective

Amsterdam | The Netherlands

CONTENT PLANNING AND COMMUNICATION

Inspiration for New Writers

Context

The International Writers is a collective that aims to be a home for new writers. There they learn the skills needed not only to write well but to do it joyfully, welcomed by a warm community. However, there is a general understanding that writing (or expressing creativity) must be a burden. Something difficult, motivated by some kind of suffering. The project's challenge was to create a communication platform on Instagram, which could change this belief. This content needs to stay alive and organized through the work of volunteers.

International Writers is a collective that aims to be a home for new writers. There they learn the necessary skills not only to write well, but to do so with joy, welcomed by a community. There is, however, a general understanding that writing (or expressing creativity) should be a burden. Something difficult, motivated by some kind of suffering. The challenge of the project was to create a communication platform in Instagram, which could undo this belief, keeping itself alive and organized through the work of volunteers.

The platform should talk about the pleasure of writing. It should be a breath of confidence for new writers or those passionate about reading. Its role is to create identification and a safe space for attempts. Therefore, a dive into the fears and frustrations of this audience was carried out, with reflections on what content and visual references help and hinder this process.

The platform should talk about the pleasure of writing. Be a breath of confidence for new writers or those in love with reading. Its role is to create identification and a safe space for attempts. To do so, a dive into the fears and frustrations of this audience has been accomplished, with reflections on what content and visual references help and hinder this process.

Results

The final delivery is presented in the form of content planning, creation of editorials linked to the main project goals, calendars, guides, and suggested pieces of communication, with templates to assure the continuity of work autonomously.

The final delivery is presented in the form of content planning, creation of editorials related to the main goals of the project, calendars, guides and suggested pieces of communication with templates that guarantee the autonomous continuity of the work.

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