Kinda Sock

Amsterdam | The Netherlands

POSITIONING, NAMING, BRAND DESIGN AND VISUAL IDENTITY

Fun socks for families

Context

After a few years on the old continent, Lisa decided to roll up her sleeves and undertake a new endeavor. The chosen product was fun socks, and the target was the whole family, from adults to children.To begin, we needed a name, a brand, but more than that, a way to position the product in The Netherlands market. On one side, there were big brands with astronomical investments in communication. On the other, small manufacturers without big differentials and low prices. In this context, where should we go?

After a few years on the old continent, Lisa decided to roll up her sleeves and endeavor. The chosen product was fun socks, and the target was the whole family, from adults to children.To begin, we needed a name, a brand, but more than that, a way to position the product in The Netherlands. On the one side, we saw big brands with astronomical investments in communication. On the other, small manufacturers without big differentials and low prices. In this context, where should we go?

We then started with deep positioning research, defining our brand's own place in this market. We went through the identification of our audience and the creation of a unique way of talking to them. We created our language, our values, our look and feel, and our product family. This is how Kinda Sock came into the world, a brand that is a kind of sock, but much cooler than that.

We then began with a thorough work of positioning research, defining a space for the new brand in the market. We went through the identification of our audience and a proprietary way of talking to it. We created our language, our values, our look & feel and our family. That's how Kinda Sock came about, a brand that is a kind of sock, but much cooler than that.

Results

Elegant, cozy, and fun materials were created, with an original verbal identity. All mirroring Lisa's family and what she has to offer to other families as well.

The materials were elegant, welcoming and fun, with a verbal identity quite unique. All with the face of Lisa's family and what she wants to offer to other families too.

Project in partnership with Gabriel Nunes for technology and digital.

Project in partnership with Gabriel Nunes for technology and digital.

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