Pod Lab

São Paulo | Brazil

POSITIONING AND BRAND DESIGN

The story lab

Context

Braian already had a success story in his business with his "I was there" podcast and decided to open the doors for those who wanted to follow this same path, through the creation of his own producer. PodLab is a producer that connects its clients with the creative universe of podcasts. It does this by associating them with several specialists in this market, in a simple way, making the whole process much easier.

Braian already had a success story in creating podcasts with his "I was There", and decided to open the doors for those who needed to follow this same path, through the creation of a production company. PodLab is a production company that connects its clients with the creative universe of podcasts. It does this by creating bridges between its clients and several specialists in this market, in a simple way, uncomplicated in the process.

During the strategy phase, we understood how this market works, and defined values, audience, and positioning connected to the history and aspirations of Braian in this new venture. The logo brings the symbol of the feed in a more literal way and the headphone connectors, a clear reference to the category, presented in a very original style.

During the planning phase, we understand how this market works, and defined values, audience, and positioning connected to the history and aspirations of Braian in this new venture. The brand brings the symbol of the feed in a more literal way and the phone connectors, a clear reference to the category, presented in a very original style.

Results

The creation of the icon, a fundamental part of the project, was made from the suppression of the brand, creating a visual illusion that connects it end-to-end, just as Braian does in his business.

The creation of the icon, a fundamental part of the project, was made from the suppression of the brand, creating a visual illusion that connects it end-to-end, just as Braian does in his business.

Brand design carried out in partnership with designer Amanda Pietra.

Brand design carried out in partnership with designer Amanda Pietra.

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