Smart Pods

São Paulo | Brazil

POSITIONING, NAMING, BRAND DESIGN, VISUAL IDENTITY AND WEBSITE

Intelligent Building Modules

Context

A company already very consolidated in its segment needed a new trademark to present to the market a totally new and disruptive set of services aimed at the industrialization of the construction chain. For that, it was necessary a broad positioning research to clearly define the offer, its arguments, the profile of its audience and its new tone of voice. References from various parts of the world were used to create a totally original identity and proposal for the market in Brazil. This is how Smart Pods was born. A brand that creates intelligent modules for construction, helping to build in a more economic, faster and higher quality way.

A company already very consolidated in its segment needed a new brand to present to the market a totally new and disruptive set of services aimed at the industrialization of the construction chain. For that, it was necessary a broad positioning research to clearly define the offer, its arguments, the profile of its audience and its new tone of voice. References from various parts of the world were used to create a totally original identity and proposal for the market in Brazil. This is how Smart Pods was born. A brand that creates intelligent modules for construction, helping to build more economically, quickly and with higher quality.

The brand has positive/negative nuances, playing with spaces and voids to transmit multiple concepts. The icon speaks of the solutions' property to integrate into something bigger, their flexibility (customization) and a smart way to build from multiple pieces transformed into modules. Firstly, when looking at the logo we visualize the letter "p" for Pods. In a second layer of information we see the letter "S" for Smart. The whole icon is formed by parts, modules, with highlighted areas that refer to the PODs - Points of Differentiation (brand promise).


The brand has positive/negative nuances, playing with spaces and voids to transmit multiple concepts. The icon speaks of the solutions' property to integrate into something bigger, their flexibility (customization) and a smart way to build from multiple pieces transformed into modules. Priority when looking at brand we visualize the letter "p" of Pods. In a second layer of information we see the letter "S" by Smart. The whole icon is formed by parts, modules, with highlighted areas that refer to the PODs - Points of Differentiation (brand promise).

Results

The end result is an elegant identity that expresses the deep know-how, experience and confidence present in the offer, without giving up the innovative, disruptive and provocative look of the brand. The verbal identity was built with collaborative methodologies with the client, as well as the development of the brand's new website.


The end result is an elegant identity that expresses the deep know-how, experience and confidence present in the offer, without giving up the innovative, disruptive and provocative look of the brand. The verbal identity was built with collaborative methodologies with the client, as well as the development of the brand's new website.

Brand Design carried out in partnership with designer Amanda Pietra, website development in partnership with Renan Múfalo.


Brand Design carried out in partnership with designer Amanda Pietra, website development in partnership with Renan Múfalo.

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